Taking care of your employees is a vital rule and requirement for business management. That is to say, taking care of their well-being, apart from being necessary for a good work performance, can serve as an incentive for them.
It is, then, when affinity programs for companies come into play. What are they? What are they good for? In a nutshell, they are promotions for groups of people with common interests in different fields (commerce, benefit programs, etc.). Some companies offer them to their employees at reduced costs.
Want to learn more? From Lewer, experts in a variety of benefit programs (including corporate affinity programs), we’ll tell you all about them. Read on and learn about the benefits of affinity programs. Let’s get started!
Affinity programs: what are they?
We have answered the question present in the title in the introductory section of this article in a superficial and summarized manner. However, we would like to expand a bit on the subject.
So, business affinity programs (or simply affinity programs) are a strategy employed by companies (alone or in partnership with others) to offer one or more benefits. In general, it is often used to promote a company or business.
In the case of a small business affinity program, it is ideal in that it does not have access to legal, accounting and human resources, resources available, unlike larger companies.
Whatever the case may be, however, a good business management program is necessary to successfully execute such a strategy. Find more information on the subject at this link.
These benefits, as we also specified before, can be varied. We list two of the most popular types of affinity programs below:
1. Trade
The first type of employee affinity program is trade-related. Employees are offered the possibility of purchasing items of interest to them at a discount, just for being part of the company.
Similarly, another similar program involves the use of cards. If workers opt for a specific company card, one provided by the company or another specific one just for that purpose, they can access exclusive discounts.
2. Miscellaneous benefits
The second and last type of affinity program presented here is the one that consists of benefit products at lower costs than the conventional ones. Yes, these are employee benefit programs.
These packages may include services such as medical care, insurance of different types (colloquially known as affinity insurance, even though they are common insurance), among others.
Advantages of affinity programs
Now that you understand them better, let’s talk about the advantages of affinity programs, both for companies and employees. Because, yes, both benefit. Again, let’s look at the following list:
1. Convenience
Convenience is the first of the benefits of a good business affinity program. That is, getting products of interest to them, of whatever type, at a lower price than usual is a clear benefit.
Customers save and get their desired products, while companies and their potential allies benefit from it. How? It may seem obvious, but read on to learn more.
2. Increased revenues and customers
Obviously, through affinity markets (i.e., those enabled by these programs), companies see increased movement in terms of leads and sales.
3. Increased brand recognition and awareness
The last and third point is linked to the previous one. By gaining more customers and increasing their sales, companies gain more recognition. This is no longer limited to the employees of the specific company that received benefits, but to the general public.
That is to say, these people can recommend others in their circle of close people, thus gaining positive recognition. This creates greater brand awareness for the companies in question (both partners and those that provided the benefit).
Where to find a good affinity program in Canada?
If, having come this far, these programs seem like a good option for your company, don’t think twice. Find more information about the affinity program service in Canada with Lewer in the link above.
We hope we have dispelled your doubts and that you are clear about the advantages of affinity programs. Do you have any questions or comments to make? Once again, are you interested in an affinity program in Quebec? Contact Lewer, you will find the option on the top bar of this site.For a more personalized attention, you can also find us at 3131 boul. Saint-Martin Ouest, bureau 410 Laval, Quebec. Visit our blog for more recommendations and tips like these. Remember, we are experts in employee benefit programs!